Interested in setting up an individual website for your product or product line, but you’re worried it’s too difficult and time-consuming? You’re in luck! Just follow these five easy steps and you’ll have a product website set up in no time… and for practically nothing!

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I’ve been a regular Internet user for over a decade now, though I had the fortune of using other online services like AOL, Compuserve, Prodigy and local BBS networks before that. In my senior year of high school, I took over a video game review website called eXscape and helped it to become a good niche PC gaming site when it was still possible to make money doing that. (Don’t look for the site now; it’s long gone, as are many of the other sites I worked with at the time!) During that two-year endeavor, I learned all sorts of things about content design: how readers process information, how other sites pick up news, how search engines pick up websites, and so forth. I also learned that knowing some basic HTML (and eventually, CSS) is vital, no matter how good your automated tools are…

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